A deep transformation of the company is vital, as well as a continuous improvement process.
Objectives and communication at the highest level of the company as well as very concrete operational actions in the different sectors and sites of the company are needed.
A level of effort and involvement of the different sectors of the company (marketing, R&D, purchasing, production, services, etc.) is required and needs to be prioritised according to the levers identified.
There is great need to develop evaluation, arbitration and budgeting systems to integrate this new dimension.