Innovation is not just one great idea. It is the result of a complicated journey, full of difficulties linked most of the time to “friction with reality”: external reality (market, users, competitors, suppliers) but also internal reality of the company, always complex, where the different stakeholders have diverging cultures, habits and objectives. However, the uncertainty inherent in innovation undermines the usual regulatory mechanisms; this explains why failures are so frequent. Moreover, globalization combined with the digital revolution amplifies and accelerates the phenomena of adoption or rejection of innovation. At Mews Partners, our commitment is therefore to approach innovation from a systemic and integrative perspective, focusing on key areas in a concrete and operational way.