Luxury Goods
Major luxury brand challenges are to capture future sustainable growth by launching real innovation projects in order to conquer the new emerging “millennials” market while keeping the essence of luxury.
Nicolas Desombre
Partner (Paris) | CentraleSupelec
Philippe Herrerias
Senior Partner (Toulouse) | Supaero
“By nature, luxury means exclusivity and feeling unique. Our consulting support cannot only deploy best practices: we must also invent, co-create.”
Nicolas Desombre
CentraleSupelec
A graduate of Ecole Centrale Paris, Nicolas first held operational positions in the automotive industry for 9 years. He then worked for about ten years at the consulting firm PwC. In 2016, he joined the Operations practice as a partner to strengthen Supply Chain expertise in industry (Lean approach, cost reduction, process re-engineering). Certified coach (HEC Executive Coaching), he is also in charge of the Executive Coaching practice.
Philippe Herrerias
Supaero
Philippe is an engineer with a degree from Supaero. He began his career in the Middle East space industry with Spot Image (Airbus DS – Intelligence), before joining Mews Partners in 1998. He is responsible for the development of the Aerospace & Defense sector. Philippe has a solid and diversified experience in organization and management of product development (Product Lifecycle Management – PLM) and has worked on innovation and value development issues, particularly in the field of customer services.
The luxury sector is undergoing a transformation that is both profound and quick. The development of sales on the internet and the reinforcement of a differentiating in-store customer experience make omnichannel mastery a must. The challenge of capturing the “millennials” market favors the introduction of innovations such as augmented reality, artificial intelligence or IoT, while developing a sustainable luxury brand image with the responsible sourcing of raw materials, the end of property, recycling….
So many projects where our customers rely on our expertise. The success of these projects depends on the respect of the specific codes of the sector: industrial best practices must be adapted to the artisanal state of mind, creators’ freedom must be guaranteed and brand image preserved.
75
projects conducted in the luxury sector
5
partners expert in luxury
25%
on line sales in 2025
Omnichannel: an unavoidable model
To master the omnichannel model, luxury players have to meet several challenges, such as the implementation of shared catalogs and data management tools, the homogenization of standards, the definition of a digital management team well positioned within the company, without forgetting a total visibility on stocks. This leads to tools integration projects allowing real-time supervision and for the most advanced, setting up OMS (Order Management System).
Mastering the innovation pace
The luxury sector constantly reinvents its iconic products in many possible variations, and at an ever-increasing pace (e.g. emergence of jewelry collections). This acceleration leads to a need to revise forecasting models – especially at product launch – to facilitate inventory reallocation based on local sales and to better anticipate supplies: a revamped S&OP!