Retail & E-commerce - Mews Partners

Mikaël Pichavant

Senior Partner (Paris) | ENSTA

Mourad Amarouche

Partner (Paris) | Ecole Polytechnique Alger & Paris-Dauphine University

“The customer is at the heart of the strategic and operational distribution issues. He becomes an omnichannel and unique customer, expecting new uses and experiences.”

Mikaël Pichavant


Mikaël began his career in 1998 at Pea Consulting. After 3 years’ experience in Chain Design, he specialized in Supply Chain and leads both performance improvement missions, in warehouses or factories, and strategic missions to define master plans. He is specialized in retail and e-commerce since the early 2000s and also manages digital transformation offers. Mikaël co-founded the Operations practice in 2010.

Mourad Amarouche

Ecole Polytechnique Alger & Paris-Dauphine University

Graduated from Polytechnic School of Algiers (2009) and Paris-Dauphine University (2010), Mourad started his career in industry at Schneider Electric and PSA before joining Metis Consulting. He has worked internationally on numerous logistics master plans, design and implementation of automated warehouses. Experienced in leading large-scale warehouses projects, Mourad joined Mews Partners early this year (2021) to support our clients in the preparation and implementation of their new generation distribution centers.

Retailers face multiple challenges: e-commerce development, customer experience enrichment and omnichannelling, new areas of sourcing opportunity, the need for more storage surfaces… In addition, the time cycle is increasingly short and it will become risky to engage in too long projects.

Older models must evolve in an agile way to accompany these paradigm shifts. Tomorrow’s leaders will have : moved quickly, invested more and put the customer at the center of their transformation.


clients in the Digital Retail Club


projects a year conducted over the past five years


projects capitalized

The Omnichannel Supply Chain: lever of turnover development

Supply Chain is a key lever of growth and market share development. Supply Chain enables to deliver customers an omnichannel, robust, agile and reliable promise. We support our customers in their Supply Chain Scheme design as well as in its implementation in processes, organization and IS tools.

Global Sourcing: benefiting from the best product-service offer

Sourcing opportunities for retailers appear and emerge mainly in remote areas. Our challenge is to allow our clients to take advantage of these opportunities by setting the best Supply Chain patterns: local stocks, continental stocks, X-docking, sharing sales forecasts with suppliers, etc. by using comprehensive and didactic costing tools.

Discover our stories

Transformation of E-retail operational models for a major retailer

Reinventing ourselves to support the new growth ambitions of E-retail.

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Support the development of an e-retailer

Build a three year Supply Chain roadmap in a context of very strong volume growth.

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Supply Chain omnichannel transformation roadmap

We helped our client to define its Supply Chain master plan and thus to meet a new multi-channel promise.

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Retail & E-commerce survey


Find the interview of Mikaël Pichavant, Associate Director and Romain De Bona, Manager, in the special retail and e-commerce section of Supply Chain Magazine.

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