Because the success of innovation initiatives requires a strong sponsorship, we initially animated awareness events for top management. Based on our maturity diagnosis outputs, we organized, in some unusual places, shared beliefs about innovation sessions, inspiring presentations, expectations gatherings. We were thus able to set an ambition for change aligned with the company’s DNA.
Secondly, we defined practical modalities to manage innovation: processes (from ideation to industrialized POCs), techno and market watch, ecosystem management (university, start-up, etc.), governance, budget.
Finally, we initiated the first innovation committees and the first ideation sessions.