{"id":14588,"date":"2019-09-10T17:18:17","date_gmt":"2019-09-10T15:18:17","guid":{"rendered":"https:\/\/www.mews-partners.com\/diversification-dun-fabricant-dequipements-industriels\/"},"modified":"2023-09-27T16:52:14","modified_gmt":"2023-09-27T14:52:14","slug":"diversification-of-an-industrial-equipment-manufacturer-using-a-new-technology","status":"publish","type":"post","link":"https:\/\/www.mews-partners.com\/en\/diversification-of-an-industrial-equipment-manufacturer-using-a-new-technology\/","title":{"rendered":"Product diversification of an industrial equipment manufacturer using a new technology"},"content":{"rendered":"\t\t
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This industrial equipment manufacturer was looking to expand its field of activity in the automotive industry by offering technologies from its original market but non-existent in this new sector.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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“<\/strong>The value of an idea has nothing to do with the conviction of the person expressing it.<\/strong>”<\/strong> - Oscar Wilde<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tKontext\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In order to propose a new offer on the automotive market, it is important to evaluate the perception of the players in this market. The main difficulty is to identify the value drivers of these players as well as the market price to ensure the adoption of this new offer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tApproach\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first step was to clearly define the market players, in this case the end customer who buys the vehicle, the car manufacturer who offers this option in his catalog and the dealership that ensures the maintenance of the vehicle as a whole.<\/p>

The second step consisted in identifying for each actor its value drivers and risks.<\/p>

The third step was the organization of focus groups in order to interact with the different categories of actors and gather their opinions on the use of the new solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tResults\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Market targets have been defined as well as the pricing of the solution.<\/p>

The project is now in its industrial and commercial phase. The solution can be installed on many current or future vehicle bases without changing the overall architecture.<\/p>

Industrial equipment has been developed and installed to control the quality and robustness of the solution in a serial life context, a service offer adapted to the needs of automaker customers has been set up to meet the various possible configurations.<\/p>

Thus, a car manufacturer can offer the solution on the majority of the vehicles in its range, it can expand its offer and address markets in which its position was weak.<\/p>

The solution has been awarded innovation prizes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La R&D est \u00e0 l\u2019origine de nouvelles offres de services mais aussi de l\u2019optimisation des op\u00e9rations terrain. Elle est cependant de plus en plus contrainte budg\u00e9tairement et la productivit\u00e9 devient un objectif pr\u00e9dominant. \u201cQui veut s\u2019am\u00e9liorer doit se mesurer, qui veut \u00eatre le meilleur doit se comparer.\u201d – Robert Camp, Xerox Contexte Afin de servir […]<\/p>\n","protected":false},"author":3,"featured_media":8966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"content_type":[41],"class_list":["post-14588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cas-client-en","content_type-cas-client"],"acf":[],"yoast_head":"\nProduct diversification of an industrial equipment manufacturer using a new technology - Mews Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mews-partners.com\/en\/diversification-of-an-industrial-equipment-manufacturer-using-a-new-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product diversification of an industrial equipment manufacturer using a new technology - Mews Partners\" \/>\n<meta property=\"og:description\" content=\"La R&D est \u00e0 l\u2019origine de nouvelles offres de services mais aussi de l\u2019optimisation des op\u00e9rations terrain. 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