{"id":9878,"date":"2026-06-16T16:55:51","date_gmt":"2026-06-16T14:55:51","guid":{"rendered":"https:\/\/www.mews-partners.com\/secteurs-dactivite\/cosmetiques-soins-personnels\/"},"modified":"2026-09-25T15:27:00","modified_gmt":"2026-09-25T13:27:00","slug":"cosmetiques-soins-personnels","status":"publish","type":"page","link":"https:\/\/www.mews-partners.com\/fr\/secteurs-dactivite\/cosmetiques-soins-personnels\/","title":{"rendered":"Cosm\u00e9tiques et soins personnels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9878\" class=\"elementor elementor-9878 elementor-1395\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159d4ee e-con-full e-flex e-con e-parent\" data-id=\"159d4ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18501d0 elementor-widget elementor-widget-mews_hero_section\" data-id=\"18501d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mews_hero_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section class=\"mews-hero mews-full-bleed\">\n            <div class=\"mews-hero__inner\">\n                <div class=\"mews-hero__content\">\n                    <h1 class=\"mews-hero__tagline\">Cosm\u00e9tiques et soins personnels <\/h1>\n                    <h2 class=\"mews-hero__title\">Transformer la cha\u00eene de valeur au rythme des nouvelles formulations <\/h2>\n                    <p class=\"mews-hero__description\">Des leaders mondiaux de la beaut\u00e9 aux marques de soins personnels en forte croissance, nous intervenons aupr\u00e8s des entreprises du secteur pour acc\u00e9l\u00e9rer l\u2019innovation et gagner en flexibilit\u00e9 industrielle. Nous construisons \u00e9galement le socle op\u00e9rationnel dont elles ont besoin pour r\u00e9pondre \u00e0 la pression r\u00e9glementaire, \u00e0 une demande guid\u00e9e par les tendances et aux imp\u00e9ratifs de durabilit\u00e9, de la formulation \u00e0 la mise en rayon. <\/p>\n                    <div class=\"mews-hero__cta\">\n                                                                            <div class=\"mews-hero__buttons\">\n                                                                    <a href=\"https:\/\/www.mews-partners.com\/fr\/contact\/\" class=\"mews-partners__button mews-hero__button\">\n                                        Parlez-nous de vos d\u00e9fis.                                    <\/a>\n                                                            <\/div>\n                                            <\/div>\n                <\/div>\n\n                                                        <div class=\"mews-hero__image mews-hero__image--mask\" aria-hidden=\"true\">\n                        <img decoding=\"async\" src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/06\/Cosmetics.jpg\" alt=\"\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n        <\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d12815b elementor-widget elementor-widget-mews_sticky_title_text_section\" data-id=\"d12815b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mews_sticky_title_text_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section\n            id=\"mews-sticky-text-d12815b\"\n            class=\"mews-sticky-text mews-layout\"\n            data-has-second-title=\"0\"\n            data-trigger-ratio=\"0.45\"\n            style=\"--sticky-offset: 110px;\"\n        >\n            <div class=\"mews-sticky-text__inner\">\n                <div class=\"mews-sticky-text__sticky\">\n                    <h2 class=\"mews-sticky-text__title\">\n                        <span class=\"mews-sticky-text__title-text mews-sticky-text__title-text--primary\"> COMMENT NOUS R\u00c9PONDONS AUX D\u00c9FIS DU SECTEUR<\/span>\n                                            <\/h2>\n                <\/div>\n\n                <div class=\"mews-sticky-text__content\">\n                                            <article class=\"mews-sticky-text__intro\">\n                                                            <h3 class=\"mews-sticky-text__intro-title\">L\u2019industrie des cosm\u00e9tiques et des soins personnels se trouve \u00e0 la crois\u00e9e de trois dynamiques qui s\u2019acc\u00e9l\u00e8rent simultan\u00e9ment : des innovations fond\u00e9es sur la science, une demande port\u00e9e par les tendances et des exigences r\u00e9glementaires toujours plus strictes. Les cycles de vie des produits se raccourcissent, les consommateurs attendent une nouveaut\u00e9 permanente et la marge d\u2019erreur se r\u00e9duit en mati\u00e8re d\u2019ingr\u00e9dients, de conformit\u00e9 et de durabilit\u00e9. Cinq enjeux structurent d\u00e9sormais les priorit\u00e9s op\u00e9rationnelles.   <\/h3>\n                                                                                <\/article>\n                    \n                                    <\/div>\n            <\/div>\n        <\/section>\n\n        <script>\n            (function () {\n                var root = document.getElementById('mews-sticky-text-d12815b');\n                if (!root || root.dataset.stickyTitleInit === '1') {\n                    return;\n                }\n                root.dataset.stickyTitleInit = '1';\n\n                var hasSecondTitle = root.getAttribute('data-has-second-title') === '1';\n                var title = root.querySelector('.mews-sticky-text__title');\n                var triggerRatio = parseFloat(root.getAttribute('data-trigger-ratio') || '0.45');\n                if (Number.isNaN(triggerRatio)) {\n                    triggerRatio = 0.45;\n                }\n\n                var updateOffset = function () {\n                    if (!title) {\n                        return;\n                    }\n\n                    if (window.matchMedia('(max-width: 768px)').matches) {\n                        root.style.setProperty('--content-offset', '0px');\n                        return;\n                    }\n\n                    var height = Math.ceil(title.getBoundingClientRect().height);\n                    root.style.setProperty('--content-offset', String(Math.max(0, height)) + 'px');\n                };\n\n                var updateTitleState = function () {\n                    if (!hasSecondTitle) {\n                        return;\n                    }\n\n                    var rect = root.getBoundingClientRect();\n                    var viewportHeight = window.innerHeight || document.documentElement.clientHeight;\n                    var total = rect.height + viewportHeight;\n                    if (total <= 0) {\n                        return;\n                    }\n\n                    var progress = (viewportHeight - rect.top) \/ total;\n                    root.classList.toggle('is-second-title', progress >= triggerRatio);\n                };\n\n                var updateAll = function () {\n                    updateOffset();\n                    updateTitleState();\n                };\n\n                updateAll();\n                window.addEventListener('scroll', updateTitleState, { passive: true });\n                window.addEventListener('resize', updateAll);\n                window.addEventListener('load', updateAll);\n\n                if (typeof ResizeObserver !== 'undefined' && title) {\n                    var ro = new ResizeObserver(updateOffset);\n                    ro.observe(title);\n                }\n            })();\n        <\/script>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8f952 elementor-widget elementor-widget-mews_how_accordion_block\" data-id=\"fe8f952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mews_how_accordion_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section class=\"mews-accordion-block mews-layout\">\n            <div class=\"mews-accordion-block__number\">01<\/div>\n            <div class=\"mews-accordion-block__text\">\n                <h3 class=\"mews-accordion-block__title\">Raccourcir le cycle d\u2019innovation, de la formulation \u00e0 la mise en rayon <\/h3>\n                <p class=\"mews-accordion-block__description\">Les tendances \u00e9voluent de plus en plus vite, au point que la plupart des organisations de R&amp;D peinent \u00e0 suivre le rythme. Aujourd\u2019hui, plus de la moiti\u00e9 des lancements dans la beaut\u00e9 correspondent \u00e0 des reformulations plut\u00f4t qu\u2019\u00e0 de v\u00e9ritables innovations. C\u2019est le signe que les processus de d\u00e9veloppement ne suivent plus le rythme des attentes des consommateurs. Le principal goulot d\u2019\u00e9tranglement ne se situe g\u00e9n\u00e9ralement pas dans l\u2019id\u00e9e, mais bien dans le passage de la formulation valid\u00e9e au laboratoire au produit industrialis\u00e9, conforme, pr\u00eat \u00e0 \u00eatre mis en rayon.    <\/p>\n            <\/div>\n            <div class=\"mews-accordion\">\n                                    <div class=\"mews-accordion__list\">\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Structurer et d\u00e9ployer le PLM pour g\u00e9rer les formulations<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous mettons en \u0153uvre des plateformes de gestion du cycle de vie des produits constituant le r\u00e9f\u00e9rentiel unique des donn\u00e9es de formulation, des sp\u00e9cifications ingr\u00e9dients et de la documentation r\u00e8glementaire pour l\u2019ensemble des march\u00e9s et des gammes de produits. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Repenser le passage de la R&amp;D \u00e0 la production<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous fluidifions les \u00e9tapes entre le d\u00e9veloppement de la formulation, les tests de stabilit\u00e9, le passage \u00e0 l\u2019\u00e9chelle et la fabrication, afin d\u2019\u00e9liminer les d\u00e9lais qui repoussent les lancements de plusieurs mois. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">D\u00e9velopper la formulation assist\u00e9e par le digital<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous introduisons des outils de simulation et de prototypage num\u00e9rique pour r\u00e9duire les cycles d\u2019essais physiques et acc\u00e9l\u00e9rer l\u2019it\u00e9ration sur les associations d\u2019ingr\u00e9dients actifs. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Structurer la gouvernance du portefeuille d\u2019innovation<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous mettons en place des processus jalonn\u00e9s et une gestion rigoureuse du portefeuille afin d\u2019aligner les investissements de R&amp;D sur les priorit\u00e9s commerciales et les fen\u00eatres de march\u00e9. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Connecter les donn\u00e9es produit de bout en bout<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous concevons une architecture de donn\u00e9es reliant le PLM, l\u2019ERP et les syst\u00e8mes qualit\u00e9 afin que toute modification de formulation soit automatiquement r\u00e9percut\u00e9e dans les sp\u00e9cifications de production, les dossiers r\u00e9glementaires et les exigences d\u2019emballage. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                            <\/div>\n                            <\/div>\n        <\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b111fc elementor-widget elementor-widget-mews_how_accordion_block\" data-id=\"4b111fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mews_how_accordion_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section class=\"mews-accordion-block mews-layout\">\n            <div class=\"mews-accordion-block__number\">02<\/div>\n            <div class=\"mews-accordion-block__text\">\n                <h3 class=\"mews-accordion-block__title\">Construire une production agile, capable de r\u00e9pondre \u00e0 la vitesse et \u00e0 la diversit\u00e9 du march\u00e9 <\/h3>\n                <p class=\"mews-accordion-block__description\">Les mod\u00e8les fond\u00e9s sur de longues s\u00e9ries et des minimums de commande \u00e9lev\u00e9s ne correspondent plus aux attentes du march\u00e9. Les marques ont besoin de s\u00e9ries plus courtes, de changements de format plus rapides, d\u2019un plus grand nombre de r\u00e9f\u00e9rences. Elles doivent aussi d\u00e9velopper leur capacit\u00e9 \u00e0 tester, apprendre et augmenter les volumes en fonction de la demande r\u00e9elle. Les lignes de production rigides, optimis\u00e9es pour les grandes s\u00e9ries, peinent \u00e0 r\u00e9pondre aux micro-lancements, aux \u00e9ditions limit\u00e9es et au renouvellement acc\u00e9l\u00e9r\u00e9 des produits.   <\/p>\n            <\/div>\n            <div class=\"mews-accordion\">\n                                    <div class=\"mews-accordion__list\">\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Repenser l\u2019empreinte industrielle et la configuration des lignes<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous \u00e9valuons et reconfigurons les implantations de production afin de mettre en place une fabrication modulaire multi-formats, permettant de changer rapidement de produit sans sacrifier les d\u00e9bits. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">D\u00e9ployer l\u2019ERP et le MES pour piloter la production<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous mettons en \u0153uvre des syst\u00e8mes int\u00e9gr\u00e9s de planification et d\u2019ex\u00e9cution donnant aux \u00e9quipes op\u00e9rationnelles une visibilit\u00e9 en temps r\u00e9el sur les plannings, la tra\u00e7abilit\u00e9 des lots et la performance des lignes. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Optimiser la planification des capacit\u00e9s et des s\u00e9quences de production<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous construisons des mod\u00e8les de planification sous contraintes qui arbitrent entre fr\u00e9quence des changements de format, tailles de lots et utilisation des ressources sur des \u00e9quipements de production partag\u00e9s. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">D\u00e9ployer l\u2019am\u00e9lioration continue en atelier<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous mettons en \u0153uvre des m\u00e9thodes Lean et des routines de pilotage de la performance adapt\u00e9es aux environnements de production par proc\u00e9d\u00e9s, caract\u00e9ris\u00e9s par une forte variabilit\u00e9 des formulations. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                            <\/div>\n                            <\/div>\n        <\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489a55d elementor-widget elementor-widget-mews_how_accordion_block\" data-id=\"489a55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mews_how_accordion_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section class=\"mews-accordion-block mews-layout\">\n            <div class=\"mews-accordion-block__number\">03<\/div>\n            <div class=\"mews-accordion-block__text\">\n                <h3 class=\"mews-accordion-block__title\">Ma\u00eetriser une supply chain volatile et fragment\u00e9e <\/h3>\n                <p class=\"mews-accordion-block__description\">Les supply chains de la cosm\u00e9tique sont mondiales, fragment\u00e9es et de plus en plus impr\u00e9visibles. L\u2019approvisionnement en ingr\u00e9dients, des actifs naturels et extraits botaniques aux compos\u00e9s synth\u00e9tiques et aux produits chimiques de sp\u00e9cialit\u00e9, couvre plusieurs continents. Les signaux de demande sont influenc\u00e9s par la viralit\u00e9 sur les r\u00e9seaux sociaux, les cycles des influenceurs, les calendriers promotionnels\u2026 Cela rend les m\u00e9thodes traditionnelles de pr\u00e9vision de moins en moins fiables. \u00c0 cela s\u2019ajoutent l\u2019incertitude li\u00e9e aux droits de douane, les pressions en faveur du nearshoring et la complexit\u00e9 des emballages multi-formats. La planification devient ainsi un v\u00e9ritable enjeu structurel.    <\/p>\n            <\/div>\n            <div class=\"mews-accordion\">\n                                    <div class=\"mews-accordion__list\">\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Concevoir des processus S&amp;OP adaptatifs<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous mettons en place des processus de planification des ventes et des op\u00e9rations int\u00e9grant les signaux d\u2019une demande volatile et les contraintes d\u2019approvisionnement, afin d\u2019acc\u00e9l\u00e9rer les cycles de replanification et d\u2019am\u00e9liorer les niveaux de service. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Repenser les r\u00e9seaux logistiques et de distribution<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous optimisons les surfaces d\u2019entreposage, les flux de distribution et les modes de transport pour r\u00e9duire les co\u00fbts et gagner en r\u00e9activit\u00e9 sur les r\u00e9seaux r\u00e9gionaux et mondiaux. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Faire de l\u2019ERP le socle de la supply chain<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous d\u00e9ployons et param\u00e9trons des syst\u00e8mes ERP reliant la planification de la demande, les achats, la planification de la production et la distribution au sein d\u2019un flux op\u00e9rationnel unifi\u00e9. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Structurer le multi-sourcing et renforcer la r\u00e9silience fournisseurs<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous construisons des strat\u00e9gies de double sourcing, qualifions des fournisseurs alternatifs pour les ingr\u00e9dients critiques et travaillons \u00e0 r\u00e9duire les risques li\u00e9s aux d\u00e9pendances uniques sur l\u2019ensemble du portefeuille de mati\u00e8res premi\u00e8res. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                            <\/div>\n                            <\/div>\n        <\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7586fbc elementor-widget elementor-widget-mews_how_accordion_block\" data-id=\"7586fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mews_how_accordion_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section class=\"mews-accordion-block mews-layout\">\n            <div class=\"mews-accordion-block__number\">04<\/div>\n            <div class=\"mews-accordion-block__text\">\n                <h3 class=\"mews-accordion-block__title\">Transformer la complexit\u00e9 r\u00e8glementaire et la tra\u00e7abilit\u00e9 en avantage concurrentiel <\/h3>\n                <p class=\"mews-accordion-block__description\">La r\u00e8glementation cosm\u00e9tique se renforce sur tous les grands march\u00e9s. REACH, le r\u00e8glement europ\u00e9en relatif aux produits cosm\u00e9tiques, les restrictions applicables aux nanomat\u00e9riaux et l\u2019\u00e9volution des r\u00e8gles sur les conservateurs et les allerg\u00e8nes cr\u00e9ent un environnement r\u00e8glementaire en constante \u00e9volution. Dans le m\u00eame temps, les consommateurs et les distributeurs exigent une transparence compl\u00e8te sur les ingr\u00e9dients. Ils ne veulent plus d\u2019all\u00e9gations vagues telles que \u00ab clean beauty \u00bb, mais des donn\u00e9es produit \u00e9tay\u00e9es, tra\u00e7ables et v\u00e9rifiables. Les entreprises qui traitent la conformit\u00e9 comme un simple centre de co\u00fbts prennent du retard sur celles qui en font un v\u00e9ritable avantage fond\u00e9 sur la confiance.    <\/p>\n            <\/div>\n            <div class=\"mews-accordion\">\n                                    <div class=\"mews-accordion__list\">\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">D\u00e9ployer le PLM pour g\u00e9rer les donn\u00e9es r\u00e8glementaires<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous structurons les processus r\u00e8glementaires dans le PLM afin que la conformit\u00e9 des ingr\u00e9dients, les restrictions propres \u00e0 chaque march\u00e9 et la documentation de s\u00e9curit\u00e9 soient g\u00e9r\u00e9es comme des donn\u00e9es produit \u00e0 part enti\u00e8re. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Construire des architectures de tra\u00e7abilit\u00e9 de bout en bout<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous concevons les mod\u00e8les de donn\u00e9es et les int\u00e9grations syst\u00e8me permettant de tracer les ingr\u00e9dients du fournisseur jusqu\u2019au point de vente, en passant par la formulation, la fabrication et la distribution. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Concevoir la gouvernance des programmes de conformit\u00e9<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous mettons en place des programmes r\u00e9glementaires transverses capables d\u2019anticiper les \u00e9volutions normatives, d\u2019\u00e9valuer leur impact sur le portefeuille et de coordonner les reformulations et les r\u00e9enregistrements entre les diff\u00e9rents march\u00e9s. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Structurer la gouvernance des donn\u00e9es sur l\u2019ensemble du cycle de vie produit<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous d\u00e9finissons les responsabilit\u00e9s, les standards de qualit\u00e9 et les protocoles d\u2019interop\u00e9rabilit\u00e9 n\u00e9cessaires \u00e0 une circulation fiable des informations entre la R&amp;D, les affaires r\u00e9glementaires, la production et les \u00e9quipes commerciales. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                            <\/div>\n                            <\/div>\n        <\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df5c02 elementor-widget elementor-widget-mews_how_accordion_block\" data-id=\"6df5c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mews_how_accordion_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section class=\"mews-accordion-block mews-layout\">\n            <div class=\"mews-accordion-block__number\">05<\/div>\n            <div class=\"mews-accordion-block__text\">\n                <h3 class=\"mews-accordion-block__title\">R\u00e9inventer les emballages, \u00e0 la crois\u00e9e de la durabilit\u00e9, des co\u00fbts et de la marque <\/h3>\n                <p class=\"mews-accordion-block__description\">L\u2019emballage est un enjeu transversal majeur de l\u2019industrie cosm\u00e9tique. C\u2019est l\u00e0 que les engagements de durabilit\u00e9 se confrontent \u00e0 la r\u00e9alit\u00e9 \u00e9conomique, que l\u2019identit\u00e9 de marque rencontre les contraintes de la supply chain et que la pression r\u00e9glementaire sur les plastiques, la recyclabilit\u00e9 et les mod\u00e8les de recharge remet en question des d\u00e9cennies de pratiques \u00e9tablies. Aujourd\u2019hui, les d\u00e9cisions li\u00e9es aux emballages sont de plus en plus guid\u00e9es par la flexibilit\u00e9 de la supply chain et la performance environnementale, au-del\u00e0 des seuls crit\u00e8res esth\u00e9tiques.   <\/p>\n            <\/div>\n            <div class=\"mews-accordion\">\n                                    <div class=\"mews-accordion__list\">\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Appliquer l\u2019\u00e9co-conception et l\u2019analyse de la valeur aux emballages<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous identifions les leviers de r\u00e9duction des co\u00fbts et d\u2019am\u00e9lioration de la performance environnementale sur les mat\u00e9riaux, les composants et les processus d\u2019assemblage, sans compromettre l\u2019exp\u00e9rience sensorielle et visuelle qui d\u00e9clenche l\u2019achat. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Structurer le PLM pour g\u00e9rer le cycle de vie des emballages<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous int\u00e9grons les sp\u00e9cifications des emballages, les donn\u00e9es fournisseurs et les indicateurs de durabilit\u00e9 dans la plateforme de gestion du cycle de vie des produits, aux c\u00f4t\u00e9s des donn\u00e9es de formulation. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Optimiser la supply chain des emballages<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous repensons les strat\u00e9gies d\u2019approvisionnement et travaillons \u00e0 r\u00e9duire la fragmentation du panel fournisseurs et \u00e0 renforcer la flexibilit\u00e9 n\u00e9cessaire aux changements de formats, aux mod\u00e8les de recharge et aux variantes r\u00e9gionales d\u2019emballage. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                                                                <details class=\"mews-accordion__item\" >\n                                <summary class=\"mews-accordion__summary\">Construire les dispositifs de mesure et les feuilles de route de durabilit\u00e9<\/summary>\n                                                                    <div class=\"mews-accordion__content\">\n                                        <div class=\"mews-accordion__content-inner\">Nous d\u00e9ployons des outils de mesure de l\u2019empreinte carbone, d\u00e9finissons des trajectoires de r\u00e9duction des \u00e9missions li\u00e9es aux emballages et fixons les indicateurs n\u00e9cessaires pour documenter les engagements publics. <\/div>\n                                    <\/div>\n                                                            <\/details>\n                                            <\/div>\n                            <\/div>\n        <\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d0a6a2 elementor-widget elementor-widget-mews_labs_section\" data-id=\"7d0a6a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mews_labs_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section class=\"mews-partners__section mews-labs__section mews-layout--surface\" style=\"background-color: #0d4c4e;;\">\n            <div class=\"mews-layout mews-labs__inner\">\n                                            <div class=\"mews-labs__block mews-labs__block--top\">\n            <h2 class=\"mews-partners__title mews-labs__title mews-labs__title--top\">\n                Powered by Mews Labs            <\/h2>\n\n            \n            <p class=\"mews-partners__intro mews-labs__intro mews-labs__intro--top\">\n                Mews Labs met l\u2019IA appliqu\u00e9e et la data science au service des enjeux sp\u00e9cifiques de la cha\u00eene de valeur des cosm\u00e9tiques et des soins personnels, de la mod\u00e9lisation physique du comportement des produits \u00e0 l\u2019optimisation de la supply chain.             <\/p>\n\n            <div class=\"mews-partners__items__grid mews-labs__items__grid mews-labs__items__grid--vertical mews-labs__items__grid--cols-4\">\n                                                            <div class=\"mews-partners__item mews-labs__item mews-labs__item--vertical\">\n                                                            <img decoding=\"async\" class=\"mews-partners__item-icon mews-labs__item-icon\" src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/06\/icon-disgital-twins.svg\" alt=\"Mod\u00e9liser le comportement physique et num\u00e9rique des produits\" loading=\"lazy\">\n                                                        <span class=\"mews-partners__item-title mews-labs__item-title\">Mod\u00e9liser le comportement physique et num\u00e9rique des produits<\/span>\n                                                            <span class=\"mews-partners__item-desc mews-labs__item-desc\">Nous construisons des mod\u00e8les de simulation du comportement physique des produits cosm\u00e9tiques. Ils int\u00e8grent notamment la m\u00e9canique de la fibre capillaire, les interactions avec la peau et la rh\u00e9ologie des formulations. Les \u00e9quipes de R&amp;D peuvent ainsi pr\u00e9dire la performance des produits avant de r\u00e9aliser les essais physiques. <\/span>\n                                                    <\/div>\n                                            <div class=\"mews-partners__item mews-labs__item mews-labs__item--vertical\">\n                                                            <img decoding=\"async\" class=\"mews-partners__item-icon mews-labs__item-icon\" src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/05\/Groupe-17.png\" alt=\"Optimiser les formulations gr\u00e2ce \u00e0 la simulation\" loading=\"lazy\">\n                                                        <span class=\"mews-partners__item-title mews-labs__item-title\">Optimiser les formulations gr\u00e2ce \u00e0 la simulation<\/span>\n                                                            <span class=\"mews-partners__item-desc mews-labs__item-desc\">Nous d\u00e9ployons des outils fond\u00e9s sur l\u2019IA pour mod\u00e9liser les interactions entre les ingr\u00e9dients et les r\u00e9sultats des tests de stabilit\u00e9. Ils permettent \u00e9galement d\u2019\u00e9valuer les arbitrages entre co\u00fbt et performance. Les \u00e9quipes peuvent ainsi acc\u00e9l\u00e9rer le d\u00e9veloppement des formulations et r\u00e9duire le nombre d\u2019it\u00e9rations physiques avant le passage \u00e0 l\u2019\u00e9chelle. <\/span>\n                                                    <\/div>\n                                            <div class=\"mews-partners__item mews-labs__item mews-labs__item--vertical\">\n                                                            <img decoding=\"async\" class=\"mews-partners__item-icon mews-labs__item-icon\" src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/05\/Groupe-161.png\" alt=\"Pr\u00e9voir la demande et d\u00e9velopper l\u2019intelligence pr\u00e9dictive\" loading=\"lazy\">\n                                                        <span class=\"mews-partners__item-title mews-labs__item-title\">Pr\u00e9voir la demande et d\u00e9velopper l\u2019intelligence pr\u00e9dictive<\/span>\n                                                            <span class=\"mews-partners__item-desc mews-labs__item-desc\">Nous utilisons des mod\u00e8les de machine learning entra\u00een\u00e9s sur les calendriers promotionnels, les signaux de tendance issus des r\u00e9seaux sociaux et les donn\u00e9es de points de vente afin d\u2019am\u00e9liorer la pr\u00e9cision des pr\u00e9visions dans un march\u00e9 o\u00f9 les sch\u00e9mas de demande traditionnels ne suffisent plus. <\/span>\n                                                    <\/div>\n                                            <div class=\"mews-partners__item mews-labs__item mews-labs__item--vertical\">\n                                                            <img decoding=\"async\" class=\"mews-partners__item-icon mews-labs__item-icon\" src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/05\/Trace-38885.png\" alt=\"Simuler les sc\u00e9narios de supply chain et d\u2019emballage\" loading=\"lazy\">\n                                                        <span class=\"mews-partners__item-title mews-labs__item-title\">Simuler les sc\u00e9narios de supply chain et d\u2019emballage<\/span>\n                                                            <span class=\"mews-partners__item-desc mews-labs__item-desc\">Nous d\u00e9ployons des outils de simulation pour tester diff\u00e9rentes configurations de r\u00e9seau, alternatives d\u2019approvisionnement et options de formats d\u2019emballage au regard d\u2019objectifs de co\u00fbt, de niveau de service et d\u2019empreinte carbone. <\/span>\n                                                    <\/div>\n                                                <\/div>\n\n                                    <div class=\"mews-partners__buttons mews-labs-top__buttons\">\n                            <a href=\"https:\/\/www.mews-partners.com\/fr\/mews-labs\/\"\n                class=\"mews-partners__button mews-partners__button--outline-white mews-labs-top__button\"\n                style=\"background-color: ;color: ;\">\n                    D\u00e9couvrez Mews Labs                <\/a>\n                    <\/div>\n                    <\/div>\n                \n                                            <div class=\"mews-labs__block mews-labs__block--bottom\">\n            <h2 class=\"mews-partners__title mews-labs__title mews-labs__title--bottom\">\n                Expertises mobilis\u00e9es            <\/h2>\n\n            <p class=\"mews-partners__intro mews-labs__intro mews-labs__intro--bottom\">\n                Pour r\u00e9pondre \u00e0 vos d\u00e9fis, nous mobilisons l&#039;ensemble de notre expertise sur votre cha\u00eene de valeur.             <\/p>\n\n            <div class=\"mews-partners__items__grid mews-labs__items__grid mews-labs__items__grid--three-cols\">\n\n                                                                                <a href=\"https:\/\/www.mews-partners.com\/fr\/expertises\/recherche-developpement\/\" class=\"mews-partners__item mews-labs__item\">\n                                                                        <img decoding=\"async\" class=\"mews-partners__item-icon mews-labs__item-icon\" src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/05\/Groupe-29.png\" alt=\"Recherche &amp; 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Transformation Digitale\" loading=\"lazy\">\n                                                <span class=\"mews-partners__item-title mews-labs__item-title\">IA &amp; Transformation Digitale<\/span>\n                                                    <span class=\"mews-partners__item-arrow mews-labs__item-arrow\" aria-hidden=\"true\"><\/span>\n                                            <\/a>                \n            <\/div>\n\n                    <\/div>\n                            <\/div>\n        <\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a27e96f elementor-widget elementor-widget-mews_content_list_section\" data-id=\"a27e96f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mews_content_list_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section id=\"mews-content-list-a27e96f\" class=\"mews-content-list mews-content-list--long mews-layout\" aria-label=\"Insights\">\n            <div class=\"mews-content-list__inner\">\n            <div class=\"mews-content-list__header\">\n                <h2 class=\"mews-content-list__title mews-section-title\">Quelques projets clients<\/h2>\n                            <\/div>\n\n            \n            <div class=\"mews-content-list__results\" data-content-list-results>\n                                            <div class=\"mews-content-list__grid\">\n                                                                    <article class=\"mews-content-list__card\">\n                                                            <div class=\"mews-content-list__link mews-content-list__link--static\">\n                                                                                                <div class=\"mews-content-list__media\">\n                                        <img decoding=\"async\"\n                                            src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/06\/AdobeStock_168553653-1024x686.jpeg\"\n                                            alt=\"Adaptation r\u00e9glementaire au Green Deal et feuille de route IA\"\n                                            class=\"mews-content-list__image\"\n                                        \/>\n                                                                                    <div class=\"mews-content-list__media-logo\">\n                                                <img decoding=\"async\" width=\"150\" height=\"97\" src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/05\/Logo_Blanc_LOreal.svg\" class=\"mews-content-list__client-logo\" alt=\"\" \/>                                            <\/div>\n                                                                            <\/div>\n                                \n                                <div class=\"mews-content-list__content\">\n                                    <div class=\"mews-content-list__meta mews-content-list__meta--long\">\n                                        <span class=\"mews-content-list__tag-group\">\n                                                                                            <span class=\"mews-content-list__tag mews-content-list__tag--client\">L&rsquo;Or\u00e9al<\/span>\n                                                                                        <span class=\"mews-content-list__tag\">Cosm\u00e9tiques &amp; Hygi\u00e8ne<\/span>\n                                                                                    <\/span>\n                                        <span class=\"mews-content-list__meta-right\">\n                                            <time class=\"mews-content-list__date\" datetime=\"2026-06-25T14:29:09+02:00\">\n                                                25\/06\/2026                                            <\/time>\n                                        <\/span>\n                                    <\/div>\n                                    <h3 class=\"mews-content-list__card-title\">Adaptation r\u00e9glementaire au Green Deal et feuille de route IA<\/h3>\n                                    <p class=\"mews-content-list__excerpt\">D\u00e9fi : adapter les processus de fabrication et de d\u00e9veloppement produit aux nouvelles r\u00e8glementations europ\u00e9ennes sur les nanomat\u00e9riaux et les conservateurs, tout en structurant les capacit\u00e9s IA du groupe, de la strat\u00e9gie jusqu&#039;au d\u00e9ploiement op\u00e9rationnel.<\/p>\n                                                                            <div class=\"mews-content-list__divider\"><\/div>\n                                        <div class=\"mews-content-list__metrics\">\n                                                                                                                                                                                                <div class=\"mews-content-list__metric\">\n                                                                                                                    <img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/05\/check.svg\" class=\"mews-content-list__metric-icon\" alt=\"\" \/>                                                                                                                                                                            <p>Un programme transversal de transformation r\u00e8glementaire a \u00e9t\u00e9 d\u00e9ploy\u00e9. Une communaut\u00e9 d\u00e9di\u00e9e \u00e0 l\u2019IA a \u00e9t\u00e9 structur\u00e9e autour d\u2019une feuille de route et d\u2019une gouvernance communes, avec des preuves de concept d\u00e9ploy\u00e9es dans plusieurs domaines op\u00e9rationnels. <\/p>\n                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                                                    <\/article>\n                                    <\/div>\n            \n                    \n                    <\/div>\n\n                        <\/div>\n        <\/section>\n\n        \n                    <script>\n                (function () {\n                    var root = document.getElementById('mews-content-list-a27e96f');\n\n                    if (!root) {\n                        return;\n                    }\n\n                    var slides = [];\n                    var dots = [];\n                    var prev = null;\n                    var next = null;\n                    var track = null;\n                    var current = 0;\n\n                    function getStepSize() {\n                        if (!slides.length || !track) {\n                            return 0;\n                        }\n\n                        var first = slides[0];\n                        var trackStyles = window.getComputedStyle(track);\n                        var gapValue = parseFloat(trackStyles.rowGap || trackStyles.gap || '0');\n                        var rect = first.getBoundingClientRect();\n                        return rect.height + (isNaN(gapValue) ? 0 : gapValue);\n                    }\n\n                    function updateTrack(index) {\n                        if (!track) {\n                            return;\n                        }\n\n                        var step = getStepSize();\n                        track.style.transform = 'translateY(' + (-index * step) + 'px)';\n                    }\n\n                    function renderSlide(index) {\n                        var nextIndex = (index + 1) % slides.length;\n\n                        slides.forEach(function (slide, slideIndex) {\n                            var active = slideIndex === index;\n                            var isNext = slideIndex === nextIndex;\n\n                            slide.classList.toggle('is-active', active);\n                            slide.classList.toggle('is-next', isNext);\n                            slide.setAttribute('aria-hidden', active || isNext ? 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src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/06\/Nicolas-Lambert-300x300.png\"\n                                            alt=\"Nicolas Lambert\"\n                                            class=\"mews-content-list__person-photo\"\n                                        \/>\n                                                                    <\/a>\n                                <div class=\"mews-content-list__person-body\">\n                                    <h3 class=\"mews-content-list__person-name\">\n                                        <a href=\"https:\/\/www.mews-partners.com\/fr\/?expert=nicolas-lambert\">Nicolas Lambert<\/a>\n                                    <\/h3>\n                                                                            <p class=\"mews-content-list__person-role\">Managing Partner - R&amp;D &amp; PLM<\/p>\n                                                                                                                              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class=\"screen-reader-text\">LinkedIn<\/span>\n                                        <\/a>\n                                                                    <\/div>\n                            <\/div>\n                        <\/article>\n                                                                    <article class=\"mews-content-list__card\">\n                            <div class=\"mews-content-list__person\">\n                                <a class=\"mews-content-list__person-link\" href=\"https:\/\/www.mews-partners.com\/fr\/?expert=sabine-dehais\">\n                                                                            <img decoding=\"async\"\n                                            src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/06\/Sabine-dehais-300x300.png\"\n                                            alt=\"Sabine Dehais\"\n                                            class=\"mews-content-list__person-photo\"\n                                   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                  <div class=\"mews-content-list__person\">\n                                <a class=\"mews-content-list__person-link\" href=\"https:\/\/www.mews-partners.com\/fr\/?expert=maud-menuet\">\n                                                                            <img decoding=\"async\"\n                                            src=\"https:\/\/www.mews-partners.com\/app\/uploads\/2026\/06\/Maud-Menuet-300x300.png\"\n                                            alt=\"Maud Menuet\"\n                                            class=\"mews-content-list__person-photo\"\n                                        \/>\n                                                                    <\/a>\n                                <div class=\"mews-content-list__person-body\">\n                                    <h3 class=\"mews-content-list__person-name\">\n                                        <a href=\"https:\/\/www.mews-partners.com\/fr\/?expert=maud-menuet\">Maud 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mews_cta_section.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section class=\"mews-partners__section mews-cta__section mews-layout\">\n            <img decoding=\"async\" src=\"https:\/\/www.mews-partners.com\/app\/themes\/mews-partners\/assets\/images\/elementor-widgets\/cta-section\/mews-shapes-CTA.svg\" alt=\"CTA Background\" class=\"mews-cta__section__background\">   \n            <div class=\"mews-layout mews-cta__inner\">\n                <h2 class=\"mews-partners__title mews-cta__title\">De la formulation \u00e0 la mise en rayon, sur toute la cha\u00eene de valeur <\/h2>\n                <p class=\"mews-partners__description mews-cta__description\">Que vous cherchiez \u00e0 raccourcir vos cycles d\u2019innovation, \u00e0 rendre votre production plus flexible ou \u00e0 construire le socle r\u00e9glementaire et num\u00e9rique dont vos op\u00e9rations ont besoin, nous mobilisons toute l\u2019expertise sectorielle et la profondeur op\u00e9rationnelle n\u00e9cessaires pour g\u00e9n\u00e9rer des r\u00e9sultats concrets. <\/p>\n                <a href=\"https:\/\/www.mews-partners.com\/fr\/contact\/\" class=\"mews-partners__button mews-cta__button\">Contactez-nous<\/a>\n            <\/div>\n        <\/section>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cosm\u00e9tiques et soins personnels Transformer la cha\u00eene de valeur au rythme des nouvelles formulations Des leaders mondiaux de la beaut\u00e9 aux marques de soins personnels en forte croissance, nous intervenons aupr\u00e8s des entreprises du secteur pour acc\u00e9l\u00e9rer l\u2019innovation et gagner en flexibilit\u00e9 industrielle. Nous construisons \u00e9galement le socle op\u00e9rationnel dont elles ont besoin pour r\u00e9pondre [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":3093,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-9878","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosm\u00e9tiques et soins personnels - MEWS Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mews-partners.com\/fr\/secteurs-dactivite\/cosmetiques-soins-personnels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosm\u00e9tiques et soins personnels - MEWS Partners\" \/>\n<meta property=\"og:description\" content=\"Cosm\u00e9tiques et soins personnels Transformer la cha\u00eene de valeur au rythme des nouvelles formulations Des leaders mondiaux de la beaut\u00e9 aux marques de soins personnels en forte croissance, nous intervenons aupr\u00e8s des entreprises du secteur pour acc\u00e9l\u00e9rer l\u2019innovation et gagner en flexibilit\u00e9 industrielle. 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