Framework and Definition of a “Smart Data” Roadmap for Offering New Services
Cadrage et définition d’une Roadmap « Smart Data » pour offrir de nouveaux services

Framework and Definition of a “Smart Data” Roadmap for Offering New Services

As a promoter and manufacturer, our client has tasked us with framing and defining their new digitization strategy focused on Smart Data.

No longer consider the building as a standalone finished product, but as a platform offering new services.”


Smart Data lies at the heart of the revitalization of the technological offering, addressing the challenges of digital transformation and ecological transition towards a more efficient economy through data utilization. To differentiate itself from the competition and grow the revenue of its Services entity, our client aimed to:

  • Identify and qualify its customers’ needs
  • Identify new services to offer them
  • Identify the connections between customers and data


Our intervention proceeded through 4 key stages:

  1. Gathering the expectations of building users
  2. Identifying a set of new services that could meet their expectations
  3. Prioritizing these services and defining the corporate strategy to support this transformation (establishment of a cross-functional Digital entity, partnerships with startups, etc.)
  4. Presenting pricing models


A new commercial strategy defined, based on a mapping of the client ecosystem and a classification of building users through a “customer journey” approach (investors, property and facility managers, tenants).

Four use cases launched in experimentation to validate the business model (energy management, occupancy management, connected maintenance, and user request portal).

Share this post
Also discover