As a promoter and manufacturer, our client has tasked us with framing and defining their new digitization strategy focused on Smart Data.
“No longer consider the building as a standalone finished product, but as a platform offering new services.”
Context
Smart Data lies at the heart of the revitalization of the technological offering, addressing the challenges of digital transformation and ecological transition towards a more efficient economy through data utilization. To differentiate itself from the competition and grow the revenue of its Services entity, our client aimed to:
- Identify and qualify its customers’ needs
- Identify new services to offer them
- Identify the connections between customers and data
Approach
Our intervention proceeded through 4 key stages:
- Gathering the expectations of building users
- Identifying a set of new services that could meet their expectations
- Prioritizing these services and defining the corporate strategy to support this transformation (establishment of a cross-functional Digital entity, partnerships with startups, etc.)
- Presenting pricing models
Results
A new commercial strategy defined, based on a mapping of the client ecosystem and a classification of building users through a “customer journey” approach (investors, property and facility managers, tenants).
Four use cases launched in experimentation to validate the business model (energy management, occupancy management, connected maintenance, and user request portal).
